Symposium – The Secret Language of Leadership

In this Symposium, explore how great communicators build support by connecting with the instinctive, emotional and logical parts of the brain.
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Keynote Address

The past 12 months has firmly put the spotlight on the effectiveness of political and business leaders’ communication skills, both in terms of style and content. Political leaders have had to inspire nations to deal with unprecedented lifestyle restrictions during the global pandemic.

Business leaders have had to rally their colleagues to overcome very challenging business environments. During times of volatility and uncertainty people follow those people they trust.

So how do leaders communicate in a way that inspires other to action?

They use the Language of Leadership: a secret set of verbal, vocal and physical cues to signify power which has remained largely unchanged throughout the course of history. This secret code originated in ancient rhetoric but it still determines who rises to the top in politics and business today.

Top speechwriter Simon Lancaster has drawn upon cutting-edge neuroscience, including the very recent research around mirror neurons, to create the definitive guide to the Language of Leadership. Exploring techniques such as metaphors, story-telling and sound-bites, the Language of Leadership is a simple, practical, holistic guide to the art of communication which will give you everything you need to become instantly more influential and inspiring.

During the Symposium, Simon will unravel the misunderstood processes around how the human brain processes incoming communication. The session will explore how great communicators build support by progressively appealing to the instinctive, emotional and logical parts of the brain.

You will certainly be equipped to think and act differently when communicating in the future.

Dialogue sparks

We begin the session with your input via short disruptive dialogue sessions to explore the pertinent issues, before the Keynote and Q&A with Simon Lancaster.

Key Learning Outcomes

During the symposium Simon will share how to incorporate a number of powerful linguistic devices into your everyday communication, including:

  • how to use three-part lists, opposites and rhymes to make people believe what you are saying is true;
  • how to use stories and anecdotes to hook people in emotionally and make them care; and
  • how to use metaphors to plant powerful messages in people’s unconscious minds.


The 4iforum Symposium

The 4i Symposium aims to uncover new thinking about a major field in the world of work.

It aims to bring all supporters and patrons of the 4iforum together to learn from, question, and engage with a world renowned leader in that field.